Retail atmospherics effect on store performance and personalised shopper behaviour: A cognitive computing approach
yes === Abstract Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, but influencing retail atmospheric on personalised shoppers...
| Main Authors: | , , , |
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| Language: | en |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18534 |