Consumer behaviour in the context of SMS-based marketing
Yes === Given the potential benefits such as time and location-based advertisements, the scope of interactivity and customisation through one-to-one target marketing, SMS-based (Short Messaging Service) advertisement, is now being considered as an important alternative marketing channel. This has ra...
| Main Authors: | , , |
|---|---|
| Language: | en |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18133 |