Predicting changing pattern: building model for consumer decision making in digital market
Yes === Consumers have the multiple options to choose their products and services, which have a significant impact on the pattern of consumer decision making in digital market and further increases the challenges for the service providers to predict their buying pattern. In this sense, the purpose o...
| Main Authors: | , , , , |
|---|---|
| Language: | en |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/18098 |