The impact of social media on consumer acculturation: current challenges, opportunities, and an agenda for research and practice
Yes === The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilitie...
| Main Authors: | , , , , , , , , , , , , , |
|---|---|
| Language: | en |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/17655 |