The effect of electronic word of mouth communications on intention to buy: A meta-analysis
Yes === The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM factors influencing consumers’ intention to buy. By using the findings from 69 studies, this research identified b...
| Main Authors: | , , , |
|---|---|
| Language: | en |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/17125 |