Millennial Chinese consumers' perceived destination brand value
Yes === There has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brin...
| Main Authors: | , , , , , , |
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| Language: | en |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10454/16422 |