Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships with SMIs in Brazil
The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Braz...
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| Format: | Others |
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BYU ScholarsArchive
2018
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| Online Access: | https://scholarsarchive.byu.edu/etd/8800 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=9809&context=etd |