How Are U.S. Startups Using Instagram? An Application of Taylor's Six-Segment Message Strategy Wheel and Analysis of Image Features, Functions, and Appeals
Social media and their accompanying smartphone apps have opened brands to consumers in unprecedented ways. Of these sites, none, with the exception of Facebook, are more popular than Instagram, a social networking app that is image-centric and image-driven. As a free platform for potentially reachin...
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| Format: | Others |
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BYU ScholarsArchive
2018
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| Online Access: | https://scholarsarchive.byu.edu/etd/6721 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7721&context=etd |