Tweeting for a Cause: A Content Analysis of Successful Charitable Nonprofits' Publishing Strategies on Twitter
A study examining the content strategies within Twitter posts, from nine charitable nonprofit organizations was conducted. The content analysis was conducted to identify content strategies (relationship cultivation, solicitation, and stewardship) behind each Twitter post from these nine organization...
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| Format: | Others |
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BYU ScholarsArchive
2017
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| Online Access: | https://scholarsarchive.byu.edu/etd/6274 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7274&context=etd |