Just Tweet It: Sports Teams' Communication of CSR on Twitter
The sports industry has been made distinct from traditional business for many reasons including its body of stakeholders and its position in popular media. For these reasons, corporate social responsibility (CSR) efforts and the communication of them in professional sports is known to be addressed d...
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| Format: | Others |
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BYU ScholarsArchive
2016
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| Online Access: | https://scholarsarchive.byu.edu/etd/6082 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7081&context=etd |