Standing Ground: Situational Crisis Communication Theory and The Church of Jesus Christ of Latter-day Saints Handbook Policy Change
Situational crisis communication theory (SCCT), experimentally created by W. Timothy Coombs in 2007, is designed to help crisis managers evaluate a crisis situation and craft an effective response strategy based on the organization's crisis history, the crisis type, and prior reputation with st...
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| Format: | Others |
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BYU ScholarsArchive
2016
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| Online Access: | https://scholarsarchive.byu.edu/etd/6068 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=7067&context=etd |