The Impact of Shortening a Long Survey on Response Rate and Response Quality
Many factors influence the response rate of a survey or questionnaire. The BYU alumni questionnaire was initially a lengthy survey with over 200 questions. After a short version of the questionnaire was created and administered, response rates appear to have increased substantially. Male respondents...
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| Format: | Others |
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BYU ScholarsArchive
2016
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| Online Access: | https://scholarsarchive.byu.edu/etd/5968 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=6967&context=etd |
| Summary: | Many factors influence the response rate of a survey or questionnaire. The BYU alumni questionnaire was initially a lengthy survey with over 200 questions. After a short version of the questionnaire was created and administered, response rates appear to have increased substantially. Male respondents appear particularly more inclined to respond to the shortened version compared to the long version. The questionnaire is examined through various statistical analyses and compared between the short and long versions. Results are presented in the context of existing research on response rates and response quality. |
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