The Impact of Shortening a Long Survey on Response Rate and Response Quality
Many factors influence the response rate of a survey or questionnaire. The BYU alumni questionnaire was initially a lengthy survey with over 200 questions. After a short version of the questionnaire was created and administered, response rates appear to have increased substantially. Male respondents...
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| Format: | Others |
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BYU ScholarsArchive
2016
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| Online Access: | https://scholarsarchive.byu.edu/etd/5968 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=6967&context=etd |