Motivations and Gratifications for Selecting a Niche Television Channel: BYU Television
The growth of direct broadcast satellite television distribution to the home as a viable competitor to cable and terrestrial broadcast has fostered the availability of special interest or niche channels and therefore provided greater choice to the viewer. This study, based on uses and gratifications...
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| Format: | Others |
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BYU ScholarsArchive
2002
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| Online Access: | https://scholarsarchive.byu.edu/etd/5110 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=6109&context=etd |