Where They Least Expect It: Product Placement in Children's Picture Books
Product placement has been intensely studied in almost every mass communications medium. One notable exception is in children's picture books where scholarship on the placement of products and brands has been severely underserved despite a steady presence in a medium integral to socialization a...
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BYU ScholarsArchive
2015
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| Online Access: | https://scholarsarchive.byu.edu/etd/4434 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=5433&context=etd |