Fans Don't Boo Nobodies: Image Repair Strategies of High-Profile Baseball Players During the Steroid Era
Baseball's Steroid Era put many different high-profile athletes under pressure to explain steroid allegations that were made against them. This thesis used textual analysis of news reports and media portrayals of the athletes, along with analysis of their image repair strategies to combat those...
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| Format: | Others |
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BYU ScholarsArchive
2011
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| Online Access: | https://scholarsarchive.byu.edu/etd/2876 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=3875&context=etd |