A Consumer-based Evaluation of a Family Camp

The purpose of this study was to evaluate a family camp's performance from a consumer (parent) perspective. An Importance-Performance Analysis was used. Responses averages were plotted on a grid of importance versus performance with the overall means used as cross-hairs to create an action grid...

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Bibliographic Details
Main Author: Covey, Christine Davis
Format: Others
Published: BYU ScholarsArchive 2010
Subjects:
Online Access:https://scholarsarchive.byu.edu/etd/2043
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=3042&context=etd