Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty

Speaking Out: How Women Create Meaning from the Dove Campaign for Real Beauty

The purpose of this study was to determine whether the Dove Campaign for Real Beauty could be used to effectively expand the media-narrowed definition of beauty. This study focused on the Onslaught video and corresponding message board. The sample included 119 posts written by 85 different message b...

Full description

Bibliographic Details
Main Author: Infanger, Valori
Format: Others
Published: BYU ScholarsArchive 2009
Subjects:
Dove Campaign for Real Beauty
onslaught
body image
message boards
quantitative methodology
qualitative methodology
triangulation
descriptive content analysis
interpretive analysis
reception analysis
Communication
Online Access:https://scholarsarchive.byu.edu/etd/1988
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd

Internet

https://scholarsarchive.byu.edu/etd/1988
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2987&context=etd

Similar Items