Adolescent Interest in Alcohol Responsibility Messages: The Message Matters
Adolescents are especially vulnerable to image-based messages, which place them directly in line with the lifestyle messages presented in numerous alcohol advertisements. Research has shown that teenagers encounter alcohol advertisements from a variety of sources, prompting concern over the conseque...
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| Format: | Others |
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BYU ScholarsArchive
2009
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| Online Access: | https://scholarsarchive.byu.edu/etd/1947 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2946&context=etd |