Adolescent Interest in Alcohol Responsibility Messages: The Message Matters

Adolescent Interest in Alcohol Responsibility Messages: The Message Matters

Adolescents are especially vulnerable to image-based messages, which place them directly in line with the lifestyle messages presented in numerous alcohol advertisements. Research has shown that teenagers encounter alcohol advertisements from a variety of sources, prompting concern over the conseque...

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Bibliographic Details
Main Author: John, Kevin Kimball
Format: Others
Published: BYU ScholarsArchive 2009
Subjects:
eye-tracking
eye
tracking
eye tracking
masked recall
aided recall
elaboration likelihood model
elm
persuasion
alcohol
responsibility message
warning message
message
drink responsibly
teen
teens
adolescent
advertising
advertisements
anova
factorial design
2x2x2
2 x 2 x 2
corona
becks
amstel
heineken
Communication
Online Access:https://scholarsarchive.byu.edu/etd/1947
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2946&context=etd

Internet

https://scholarsarchive.byu.edu/etd/1947
https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2946&context=etd

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