The Value of Field Experiments

The Value of Field Experiments

The feasibility of using field experiments to optimize marketing decisions remains relatively unstudied. We investigate category pricing decisions that require estimating a large matrix of cross-product demand elasticities and ask the following question: How many experiments are required as the numb...

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Bibliographic Details
Main Authors: Li, Jimmy Q. (Contributor), Rusmevichientong, Paat (Author), Simester, Duncan (Contributor), Tsitsiklis, John N. (Contributor), Zoumpoulis, Spyros I. (Author)
Other Authors: Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science (Contributor), Massachusetts Institute of Technology. Laboratory for Information and Decision Systems (Contributor), Sloan School of Management (Contributor)
Format: Article
Language:English
Published: Institute for Operations Research and the Management Sciences (INFORMS), 2015-10-05T15:53:39Z.
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