How Happiness Affects Choice
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers' pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers' choices reflect those differences. In some cases, happiness is defined as feeling exci...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Chicago Press, The,
2013-08-14T17:34:26Z.
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| Subjects: | |
| Online Access: | Get fulltext |