The Perils of Behavior-Based Personalization
"Behavior-based personalization" has gained popularity in recent years, whereby businesses offer personalized products based on consumers' purchase histories. This paper highlights two perils of behavior-based personalization in competitive markets. First, although purchase histories...
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Operations Research and the Management Sciences,
2011-12-16T19:50:18Z.
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| Online Access: | Get fulltext |