"Let's Go, Baby Forklift!": Fandom Governance and the Political Power of Cuteness in China

<jats:p> This article describes how the Chinese state borrows from the culture of celebrity fandom to implement a novel strategy of governing that we term "fandom governance." We illustrate how state-run social media employed fandom governance early in the COVID-19 pandemic when the...

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Bibliographic Details
Main Authors: Wong, Jamie (Author), Lee, Crystal (Author), Long, Vesper Keyi (Author), Wu, Di (Author), Jones, Graham M (Author)
Format: Article
Language:English
Published: SAGE Publications, 2022-08-10T14:31:50Z.
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