Exact First-Choice Product Line Optimization
A fundamental problem faced by firms is that of product line design: given a set of candidate products that may be offered to a collection of customers, what subset of those products should be offered to maximize the profit that is realized when customers make purchases according to their preference...
Main Authors: | Bertsimas, Dimitris J (Author), Mišić, Velibor V. (Author) |
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Other Authors: | Sloan School of Management (Contributor), Massachusetts Institute of Technology. Operations Research Center (Contributor) |
Format: | Article |
Language: | English |
Published: |
Institute for Operations Research and the Management Sciences (INFORMS),
2021-03-04T14:57:02Z.
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Subjects: | |
Online Access: | Get fulltext |
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