Exact First-Choice Product Line Optimization

A fundamental problem faced by firms is that of product line design: given a set of candidate products that may be offered to a collection of customers, what subset of those products should be offered to maximize the profit that is realized when customers make purchases according to their preference...

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Bibliographic Details
Main Authors: Bertsimas, Dimitris J (Author), Mišić, Velibor V. (Author)
Other Authors: Sloan School of Management (Contributor), Massachusetts Institute of Technology. Operations Research Center (Contributor)
Format: Article
Language:English
Published: Institute for Operations Research and the Management Sciences (INFORMS), 2021-03-04T14:57:02Z.
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