Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions
When individual consumers develop products for their own use, they in part expect to be rewarded by the use value of what they are creating (utilitarian user motives), and in part expect to be rewarded intrinsically by such things as the fun and learning experience derived from creating it (hedonic...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley Blackwell,
2017-09-05T19:47:29Z.
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| Subjects: | |
| Online Access: | Get fulltext |