User generated brands and their contribution to the diffusion of user innovations
It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that "user-only" innovation systems can exist. It is known that users can be incented to innovate via benefits from in-house use. But users' ince...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier,
2017-04-20T16:52:24Z.
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| Subjects: | |
| Online Access: | Get fulltext |