David Schmittlein on Marketing
At the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal's editorial board members. The interview was conducted by Catherine Tucker, a...
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| Format: | Article |
| Language: | English |
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Springer US,
2017-02-24T23:30:54Z.
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| Online Access: | Get fulltext |