Scarcity, engagement, and value
Scarcity has been found to intensify value, positive or negative, rather than simply enhancing it. Some researchers have proposed that scarcity affects value by increasing how much attention is paid to a stimulus. We conceptualized sustained attention as stronger engagement and operationalized a sit...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Springer US,
2016-10-06T22:46:55Z.
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| Subjects: | |
| Online Access: | Get fulltext |