B2B relationship calculus: quantifying resource effects in service-dominant logic
Increasingly, knowledgeable business-to-business (B2B) customers and evolving customer needs are leading to seismic shifts in vendor-client interactions. Across industries, sellers are changing their business models from a simple goods orientation to a hybrid goods-services model, placing greater em...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature,
2016-06-09T19:10:48Z.
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| Subjects: | |
| Online Access: | Get fulltext |