Does it matter who exhibits more green purchase behavior of cosmetic products in Asian culture? A multi-group analysis approach
This study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG,
2020.
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| Subjects: | |
| Online Access: | Get fulltext |