Big data analytics adoption and implementation in public transportation: the gap in practise

Big data is rapidly becoming a major driver for firms seeking to gain a competitive advantage. With an abundance of data, organizations are trying to leverage big data analytics to integrate data as part of the decision making. Nonetheless, despite the potential, the conditions under which big data...

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Bibliographic Details
Main Authors: Johar, Abdul Halim (Author), Khalid, Haliyana (Author)
Format: Article
Language:English
Published: Universiti Teknologi Malaysia, 2019-12.
Subjects:
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