Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies
The purpose of this study is to investigate the factors that influence beliefs formation towards the adoption of social commerce in SME travel agencies. Accordingly, a distal-proximal model is developed to study CEOs' beliefs towards the usefulness of social commerce. Data were collected throug...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research,
2018.
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| Subjects: | |
| Online Access: | Get fulltext |