Integrating guanxi into technology acceptance: an empirical investigation of WeChat
Social influence is an important research topic in the technology acceptance literature, in particular for social media. Prior empirical studies have for the most part employed social influence theory to investigate user intentions to continue with social media, while culture driven theories have be...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd,
2017.
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| Subjects: | |
| Online Access: | Get fulltext |