Motivational factors of electronic-word-of-mouth for selected Malaysian universities through online social networks
Higher education institutions (HEI) are trying to update their marketing techniques by using information technologies. By help of Online Social Networks (OSN), they can intercommunicate with the people who become members (virtual fans) of their page. However, the factors that motivate virtual fans t...
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| Format: | Thesis |
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2014.
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| Online Access: | Get fulltext |