Regaining the lost edge : reasserting the ''Tepian(edge) City'' motto of ''Tepian Mahakam'' towards branding samarinda as a livable riverfront city
The main purpose for a city creating 'a distinct' City Brand' is to make the city easy to be recognized among other cities so the city can easily attract investors and visitors and at the end can enhance 'the sense of pride' among its citizens. This idea of being ' a di...
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| Format: | Thesis |
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2013-06.
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| Online Access: | Get fulltext |