Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inherent...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM),
2015.
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| Subjects: | |
| Online Access: | Get fulltext |