Service quality as an antecedent in enhancing customers' behavioural intentions: a case study of Malaysian army medical centers
Behavioural intention is a customer preference to use services provided by service providers and this preference manifests itself in the form of the customer's readiness to recommend, intention to repurchase, and deliver positive words of mouth regarding the services provided. This has a lot to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia,
2016-02.
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| Online Access: | Get fulltext |