Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market

By the latter half of the 1980s, a number of Asia Pacific countries had succeeded through export strategies in penetrating the European market.While Japan was a net exporter to Europe throughout the 1980s, countries like Korea, Taiwan, Hong Kong, and to a lesser extent, Malaysia, Thailand and the Ph...

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Bibliographic Details
Main Author: P, Micheal (Author)
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia, 1996.
Online Access:Get fulltext