Types of new service developments initiated by service companies - finance versus non-finance sectors
This article reports a survey of types of new service developments (NSD'S) practised by top consumer service companies across Europe and USA. For the first time, the research methodology allows compansons to be made between finance and non-finance service sectors, and this is highlighted here....
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia,
1994.
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| Online Access: | Get fulltext |