Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia
Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim population globally. Unlike attention given to research on consumer purchase behaviour of halal food, consumer purchase behaviour of halal cosmetics is limited. To date, out of forty-five research papers on h...
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| Format: | Article |
| Language: | English |
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Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia,
2021.
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| Online Access: | Get fulltext |