Translating adventure tourism : from action to relaxation

Adventure tourism is one of the fastest growing sectors in the tourism industry and, therefore, one of the most important categories marketed and promoted globally. However, the way adventure tourism is represented and perceived differs markedly from one culture to another. Based on how tourism is c...

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Bibliographic Details
Main Authors: Mohamed Zain Sulaiman (Author), Wilson, Rita (Author)
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia, 2018-08.
Online Access:Get fulltext