The combining of intrinsic and extrinsic motives for employing OTT media and comprehending the audience's gratification in Malaysia
This article provides a conceptual framework for inspiring the audience towards the growing demands for Over-The-Top (OTT) media, as well as the evaluation of user satisfaction in Malaysia's services. The advance of technology and innovation has made possible the integration of telecommunicatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia,
2020.
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| Online Access: | Get fulltext |