Revisiting uses and gratification theory: a study on visitors to Annah Rais Homestay
Uses and gratification theory has always been discussed within the functional paradigm where the media serve a specific purpose for any given audience. The perspective assumes that people know even before using the media why they are using it. It is argued in this article that the actual purpose of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia,
2019.
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| Online Access: | Get fulltext |