A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka
A 'nation branding' project disseminates the reputation of a country, just as a company's or product's brand image is created through advertising and branding. This reputation has a profound impact on a country's image and the way it is perceived. Increasingly countries are...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia,
2019.
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| Online Access: | Get fulltext |