Muslim consumers' attitudes toward the advertisement of non-certified coffee shops
In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers' favourable attitude towards the adverti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia,
2016.
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| Online Access: | Get fulltext |