Persuasion strategies: use of negative forces in scam e-mails

The 21st century globalisation strongly influences the world as a result of highly improved technology and communications which made it possible for everyone involved to have equal access to a global market and information exchange via English. As a result, electronic communication has become part o...

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Bibliographic Details
Main Authors: Chitchanok Naksawat (Author), Songyut Akkakoson (Author), Chek, Kim Loi (Author)
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia, 2016-02.
Online Access:Get fulltext