Building brand identity through social media platform during Covid-19 pandemic / Mohd Remie Mohd Johan, Md. Azalanshah Md. Syed and Hamedi Mohd Adnan
Building a substantial brand identity value has become a key issue for many companies' reputations. In previous years, the majority of studies focused on the consumer's perspective on organizations' brand equity value. Thus, this study expanded on earlier research by offering a more i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perlis,
2022.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |