From creation of the universe to a whale rider: exploring traditional tales in the digital promotion of New Zealand / Norhanim Abdul Razak
The paper applied a content analysis method to examine how myths and legends have been employed by the promotional organization in portraying New Zealand on the official tourism website. The assessment of the website uncovered six main legends which have been presented in the promotion of New Zealan...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2021-12.
|
| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |